- Top news
MSFL Board Brand-Building Workshop A Success
The workshop discussed the role of MSFL’s finance leasing operation as an integral component of CMBC’s conglomeration strategy. Brand building for MSFL constitutes an integral part of CMBC’s brand development initiative which, while serving and coordinating with the CMBC’s brand development initiative, highlighted the special services of MSFL and its role as a subsidiary in enhancing and contributing to the development of brand value within CMBC.The workshop covered MSFL’s brand building plan in depth, in terms of its positioning, core tasks, model selection and implementation plans. News media and financial professionals present at the event offered constructive, original advice and opinions that were pertinent to the brand building plan and its main points.
Also discussed were specific measures and steps to be taken in order to build the brand.